Our recent testing of AI-generated video shows clear potential, alongside equally clear limitations when using this technology as a tool in video production. Although there is a lot of online excitement and discussion that AI will revolutionise video and film, despite the hype, it still has some way to go. Cautiously then, our intention is augmentation, not replacement: AI as another tool, used carefully and creatively within a project if requested.
Where AI Video Is Already Useful
1. Early-Stage VisualisationAI excels at: - Mood films and concept visuals - Early-stage product context (cars, machinery, environments) - Exploring multiple visual directions quickly. This means faster exploration of possible scenarios, and communicating concepts and ideas.
2. Filling Gaps that are Expensive to FilmAI can generate shots that would otherwise require: - Large crews - Specialist vehicles - Permits, weather windows or extreme locations. Used carefully, AI can reduce cost and risk without reducing ambition in a video project.
Tags: Visual effects & Post production, Featured
