Olaus Roe were commissioned to develop a video leading upto LeMans 24hr race day, which happened to coincide with Father's Day.
Scalextric has historically released many LeMans 24hr sets over the last few decades. We designed this commerical to tap into the nostaglia of owning one of these historic sets, whilst looking to the present to feature the latest set with all its modern extras. With Father's Day on the horizon, we show the fun to be had playing Scalextric with your own Father or child.
Olaus Roe scripted, storyboarded, produced and filmed all the content. All of the post and audio work was also carried out in our studio.
Tags: Commercials, Toys, Motion graphics
Behind the scenes