Scalextric - ARC Air

Slot racing in the digital age

Scalextric ARC AIR (App Race Control) is a revolutionary slot car system that allows users to wirelessly create and manage races with a handheld smart device, such as a smartphone or tablet. Lots of fun had in the studio shooting this one, and then given free reign to design lots of dynamic graphics to show the special features.

Tags: Commercials, Toys, Motion graphics

Behind the scenes