Cinema - Hot Wheels Challenge

Cinema campaign

Cinema TVC's for a worldwide campaign called Team Hot Wheels. The TVC's formed part of a worldwide campaign called Team Hot Wheels, with the TVC's being shown right across Europe, Australia and the US.

Olaus Roe produced graphics and some vfx and handled the UK formatting for cinema release of several versions including censorship clearing and Sony cinema sound.

The Team Hot Wheel campaign features 4 teams, each with their own skills. The Yellow team do the biggest jumps, the Green team are the fastest... Children were invited to join a team via a Micro site where they were set challenges and could receive freebies.

Tags: Commercials, Toys