Live Action Barbie Movie
As rave reviews for Greta Gerwig's live action Barbie Movie (portrayed by Margot Robbie) hit the internet this week, we were reminded of our own experiences with the live action version of Mattel's famous doll. When Barbie celebrated 50 years on the toy shelves, we worked with Mattel and design agency Oakwood to bring Barbie to life on the streets of London - specifically Regent Street's Hamley's Toy store. We created multi screen animations along the store's window fronts, using the kaleidoscopic colour palette of Barbie's brand (yes, there was a lot of pink tones) keyed into silhouettes of our live action Barbie model shot in a chromakey studio as she makes a multitude of costume changes to reflect her many, many career choices over the 50 years.